Sensodyne Overview
#1 Dentist recommended brand for sensitive teeth1
Sensodyne toothpaste – a simple and effective way to treat sensitivity*:
- Clinically proven ingredients that provide sensitivity protection4,12-13
- Wide range of products to address multiple oral health needs, in addition to sensitivity relief (e.g. cavity protection, fresh breath, and whitening).*4,12-15
*With twice-daily brushing
Sensodyne – Relief from Dentin Hypersensitivity4,12-13
Dentin hypersensitivity relief with long-term efficacy
Sensodyne toothpastes are clinically proven to relieve dentin hypersensitivity and maintain long-term results with twice-daily use4,12-13
Over 50 years’ experience
The #1 dentist-recommended toothpaste brand for sensitive teeth1 providing relief for millions of patients with a range of products.
Scientific expertise
50+ clinical studies on dentin hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Sensodyne – In-Depth Patient Understanding
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The cycle of dentin hypersensitivity
Break the cycle of dentin hypersensitivity and provide long-term protection
Goals for effective management of dentin hypersensitivity:
- Provide relief from dentin hypersensitivity
- Provide long-lasting protection from dentin hypersensitivity with continued twice-daily use of a sensitivity toothpaste
- Improve quality of life for patients with dentin hypersensitivity
Sufferers often switch back to their regular daily toothpaste when sensitivity is relieved.6 This can result in pain returning.
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Prevalence of the condition
How common is dentin hypersensitivity?
As many as 1 in 3 may suffer from dentin hypersensitivity8
And, in a multicentre study, 2 in 5 young people* experienced dentin hypersensitivity9
*18–35 years old
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Leading the way
The Dentine Hypersensitivity Experience Questionnaire (DHEQ): Capturing the unseen impact of dentin hypersensitivity
The DHEQ is a patient questionnaire that reliably measures the subjective impacts of dentin hypersensitivity on day to day life14
The DHEQ revealed the surprising impact dentin hypersensitivity can have on everyday life.14
- 70% felt it took the pleasure out of eating and drinking
- 26% felt compelled to hide their way of eating
- 36% tried to cope with dentin hypersensitivity by covering their mouth with a scarf
- 33% felt having sensitive teeth made them feel old
Sensodyne toothpastes are specially formulated for clinically proven relief from dentin hypersensitivity4,12-13
Stannous fluoride formulations:
Sensodyne with stannous fluoride, has proven efficacy in relieving sensitivity through tubule occlusion.*12 Stannous fluoride creates a barrier over exposed dentin that blocks painful stimuli from reaching vulnerable nerves.3
Formulations with NOVAMIN form a protective layer over exposed dentin for lasting protection from dentin hypersensitivity*10,11
Potassium nitrate formulations:
Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth.*4
*with twice daily brushing
The Sensodyne brand offers clinically proven solutions tailored to individual patient needs4,12-13
Sensodyne Rapid Relief
Rapid Relief is engineered for speed, providing fast relief in 60 seconds when used as directed.12
Key ingredient: 0.454% stannous fluoride for dentin tubule occlusion.
Sensodyne Repair & Protect
For patients with dentin hypersensitivity who need sensitivity relief and would benefit from repair of exposed dentin.*10
Key ingredients: 5% NOVAMIN and sodium fluoride (1040ppm fluoride).
*Forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection. Also fights cavities.
Sensodyne Essential Care
Sensodyne Fresh Mint is part of a Sensodyne Essential Care range for patients who want sensitivity relief in a daily toothpaste.
Key ingredients: 5% potassium nitrate and sodium fluoride (1150ppm fluoride). Also fights cavities.
Sensodyne Sensitivity & Gum
For patients with dentine hypersensitivity and early gum problems, Sensodyne Sensitivity & Gum is a specially formulated dual relief toothpaste.
Medicinal ingredient: 0.454% stannous fluoride.
Sensodyne – #1 Dentist recommended brand for sensitive teeth1
