Pronamel Clinical Enamel Strength
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- Our Best Enamel Care Science Yet*
- Pronamel is clinically proven to help restore and protect enamel
- Pronamel helps more fluoride penetrate deep into weakened enamel surfaces
- Learn more about the formulation
- Microdamage Repair was 4 Times Greater than a Leading Competitor
- Pronamel Clinical Enamel Strength Deep Clean Toothpaste

Our Best Enamel Care Science Yet*
Pronamel Clinical Enamel Strength delivers 50% more fluoride into the enamel surface† for repair, strengthening and protection of acid softened enamel.^1
- Repairs 66% microdamage**
- Clinically proven to help restore and protect enamel2
- 3x stronger enamel protection vs your mouth’s natural defenses2
- Helps build enamel resistance for cavity and erosion protection from day one
- Better cleaning action but just as gentle as Pronamel Intensive Enamel Repair3
Designed to help keep enamel foreverǂ
*in our portfolio^with twice daily brushing†vs standard fluoride toothpaste**acid-weakened enamel. On average as shown in 7-day lab testǂwith continued twice daily brushing, contains fluoride

Pronamel is clinically proven to help restore and protect enamel2
Pronamel is backed by 17 years of research and clinical studies. The optimized technology is highly effective at delivering fluoride to enamel after dietary acid attack and has been formulated without ingredients which can interfere with fluoride’s action such as polyphosphates and SLS. The formulation of Pronamel Clinical Enamel Strength was developed to optimize the effect of fluoride to boost calcium and phosphate uptake into enamel.*
*vs standard fluoride toothpaste

Pronamel helps more fluoride penetrate deep into weakened enamel surfaces^4
This study aimed to determine and visualize the enamel fluoride uptake (EFU) of toothpaste by time-of-flight secondary ion-mass spectrometry (TOF-SIMS). The focus was on determining the depth of fluoride penetration into enamel demineralized by a 15-minute acid challenge, following twice daily treatment for 7 days with a toothpaste slurry. We see from the image the fluoride uptake for a fluoride-free control as well as 3 test toothpastes.
The results show that Pronamel Clinical Enamel Strength delivers significantly more fluoride into the enamel surface than certain other toothpastes.*4
^vs standard fluoride toothpaste*vs Colgate Renewal Enamel and Crest Pro Health Densify Active Repair, in a laboratory study, after single application and after twice daily application for 7 days
Learn more about the formulation
Patients’ enamel is susceptible to wear and erosion due to exposure to dietary acid. The process of demineralization leads to the partial loss of calcium and phosphate ions. This can result in enamel softening, changes in shape and texture and eventually sensitivity. Learn more about how Pronamel Clinical Enamel Strength replenishes the absorption of natural minerals into the enamel surface.
Recommend Pronamel Clinical Enamel Strength for greater enamel protection and cavity defense

Pronamel Clinical Enamel Strength Whitening Action Toothpaste
The formulation of Pronamel Clinical Enamel Strength Whitening Action toothpaste delivers 40% greater whitening action.*
*vs Pronamel Intensive Enamel Repair
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