Sensodyne Overview

Sensodyne range

#1 Dentist recommended brand for sensitive teeth1

Sensodyne toothpaste – a simple and effective way to treat sensitivity:*

  • Clinically proven ingredients provide sensitivity protection2-4
  • Wide range of products to address multiple oral health needs, in addition to sensitivity relief (e.g. breath freshening and cavity protection).

*With twice-daily brushing

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Sensodyne – relief from dentin hypersensitivity2-4

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Dentin Hypersensitivity care

Sensodyne toothpaste contains clinically proven ingredients to relieve dentin hypersensitivity and maintain long-term results with twice-daily use.2-4

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Over 50 years’ experience

The #1 dentist-recommended toothpaste brand for sensitive teeth1 providing relief for millions of patients with a range of products.

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Scientific expertise

50+ clinical studies on dentin hypersensitivity published in international, peer-reviewed journals in the last 10 years.

Sensodyne – in-depth patient understanding

  • Management goals

    Dentine hypersensitivity recurrence cycle and management goals

    Break the cycle of dentin hypersensitivity and provide long-term protection

    Goals for effective management of dentin hypersensitivity:

    1. Provide relief from dentin hypersensitivity
    2. Provide long-lasting protection from dentin hypersensitivity with continued twice-daily use of a desensitizing toothpaste
    3. Improve quality of life for patients with dentin hypersensitivity

    Sufferers often switch back to their regular daily toothpaste when sensitivity is relieved.5,6 This can result in pain returning.

    Download patient education, click here.

  • Prevalence of the condition

    How common is dentin hypersensitivity?

    41% of people

    41% of people suffer from dentin hypersensitivity,7 peaking for 30 to 40 year olds8 In a recent European study 2 in 5 people experienced pain on tooth stimulation.9

    Many patients don’t seek dental advice

    44% and 75%

    Research indicates 56% have not discussed it with their dentist and 75% do not currently use a desensitizing toothpaste.5

    Their reasons include:5

    • Fear of something more serious
    • Perception of unimportance
    • Lack of opportunity
    • Assuming it is normal
    • Development of coping strategies
  • Measuring the impact on patients' quality of life

    Happy patient and dentist

    The DHEQ: Capturing the unseen impact of dentin hypersensitivity

    The DHEQ is a patient questionnaire that reliably measures the subjective impacts of dentin hypersensitivity on day to day life10-13

    The DHEQ revealed the surprising impact dentin hypersensitivity can have on everyday life.10

    • 70% felt it took the pleasure out of eating
    • 26% felt compelled to hide their way of eating
    • 37% tried to cope with dentin hypersensitivity by covering their mouth with a scarf
    • 33% felt having sensitive teeth made them feel old
Stannous fluoride scaffold and nerve soothed by potassium ions

Sensodyne toothpastes are specially formulated for relief from dentin hypersensitivity2-4

Stannous fluoride formulations:

Sensodyne with stannous fluoride, has proven efficacy in dentinal tubule occlusion, relieving sensitivity.* Stannous fluoride creates a barrier that blocks painful stimuli from reaching vulnerable nerves.3

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Potassium nitrate formulations:

Formulations with potassium nitrate build soothing protection by desensitizing the nerve inside the tooth.4

Read more

*with twice daily brushing

The Sensodyne brand offers solutions tailored to individual patient needs2-4

Rapid Relief

Sensodyne Rapid Relief

For patients newly diagnosed with dentin hypersensitivity for the first time who will benefit from fast relief; Rapid Relief is engineered for speed, providing fast relief in three days with twice daily brushing.14

Key ingredients: 0.454% stannous fluoride with polymer (an inactive ingredient) to support accelerated dentin tubule occlusion.

Repair & Protect packshot

Sensodyne Repair & Protect

For patients who would benefit from the repair of sensitive areas and long-term protection from sensitivity with twice daily brushing.2,15

Key ingredients: 0.454% stannous fluoride

Complete Protection packshot

Sensodyne Complete Protection

For patients with sensitivity who feel regular toothpastes do not meet their other oral care needs.

Key ingredients: 0.454% stannous fluoride


Pack shots of Fresh Mint

Sensodyne Fresh Mint

Sensodyne Fresh Mint is for patients who want sensitivity relief in a daily toothpaste.

Key ingredients: 5% potassium nitrate and sodium fluoride

True White packshot

Sensodyne True White

For patients who want sensitivity relief and a brighter smile. Gently removes and helps prevent new stains.16-19

Key ingredients: 5% potassium nitrate and sodium fluoride with inactive ingredient 5% Pentasodium triphosphate for stain removal and prevention

Sensodyne Sensitivity and Gum

For patients with dentin hypersensitivity and early gum problems, Sensodyne Sensitivity & Gum is a specialist dual action toothpaste with a clinically proven ingredient to relieve sensitivity and improve gum health.20,21

Key ingredient 0.454% stannous fluoride

Sensodyne – #1 Dentist recommended brand for sensitive teeth1

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Dentin Hypersensitivity

Find out more about dentin hypersensitivity.

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Order samples

Trial our products today and see how they can benefit your patients.

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Patient resources

Download resources for your patients.

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