Sensodyne Overview: Experts in Sensitive Teeth
Sensodyne is the #1 dentist recommended brand for sensitive teeth1
Using Sensodyne toothpaste is a simple and effective way to treat sensitivity:*
- Clinically proven ingredients provide sensitivity protection2-4
- Wide range of products to address multiple oral health needs, in addition to sensitivity relief (including whitening, breath freshening and cavity protection).
*With twice-daily brushing
At least 1 in 2 patients suffer from dentin hypersensitivity5
7 out of 10 people reported that going to the dentist is hard because of sensitivity18
Dentin hypersensitivity is a common and painful condition.6 While 50% of patients may experience dentin hypersensitivity, only 26.6% of them are diagnosed.
Your patients may experience sensitivity as:19
- Short, sharp pain
- Pain that lingers for over 1 minute
- Something that happens more than once a week for 78% of sensitivity sufferers
Patients may develop coping mechanisms to manage undiagnosed sensitivity:20
- 93% change the way they eat or drink certain things
- 2 in 3 modify their brushing technique
Undiagnosed dentin sensitivity that is triggered during a dental cleaning can lead to patient anxiety and worrying. Sensodyne toothpastes are specially formulated to relieve tooth sensitivity (with twice-daily brushing) and can be used every day.*
Learn more about the latest innovation from Sensodyne below, and make sure to visit our samples page to request complimentary Sensodyne product samples, which are subject to eligibility requirements and sample availability.
Sensodyne – relief from dentin hypersensitivity2-4
Dentin Hypersensitivity care
Sensodyne toothpaste contains clinically proven ingredients like stannous fluoride and potassium nitrate to relieve dentin hypersensitivity and maintain long-term results with twice-daily use.2-4
Over 50 years’ experience
The #1 dentist-recommended toothpaste brand for sensitive teeth1 providing relief for millions of patients with a range of products.
Scientific expertise
50+ clinical studies on dentin hypersensitivity published in international, peer-reviewed journals in the last 10 years.
NEW: Sensodyne Clinical Repair toothpastes
Sensodyne Clinical Repair toothpastes form a reparative layer that is harder than dentin alone^, helping to relieve your patients’ sensitive teeth in 3 days.^^ The science of Clinical Repair is backed by more than 15 clinical studies# and a significant number of sensitivity patients reflected less concern about the pain of their teeth during dental visits after using Sensodyne Clinical Repair.##
Key ingredient: Patented non-aqueous Stannous Fluoride formula that remains stable until activated by saliva to ensure higher bioavailability, enhancing the ability to form a protective barrier on teeth
^After twice-daily brushing for 4 days in a laboratory study ^^With continued twice-daily brushing##based on a RWE QoL study (n=491) with continued twice daily use
Sensodyne – in-depth patient understanding
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Prevalence of the condition
How common is dentin hypersensitivity?
![41% of people]()
41% of people suffer from dentin hypersensitivity,7 peaking for 30 to 40 year olds8 In a recent European study 2 in 5 people experienced pain on tooth stimulation.9
Many patients don’t seek dental advice
![44% and 75%]()
Research indicates 56% have not discussed it with their dentist and 75% do not currently use a desensitizing toothpaste.5
Their reasons include:5
- Fear of something more serious
- Perception of unimportance
- Lack of opportunity
- Assuming it is normal
- Development of coping strategies
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Measuring the impact on patients' quality of life
![Happy patient and dentist]()
The DHEQ: Capturing the unseen impact of dentin hypersensitivity
The DHEQ is a patient questionnaire that reliably measures the subjective impacts of dentin hypersensitivity on day to day life10-12
The DHEQ revealed the surprising impact dentin hypersensitivity can have on everyday life.10
- 70% felt it took the pleasure out of eating
- 26% felt compelled to hide their way of eating
- 37% tried to cope with dentin hypersensitivity by covering their mouth with a scarf
- 33% felt having sensitive teeth made them feel old
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Management goals
![Dentine hypersensitivity recurrence cycle and management goals]()
Break the cycle of dentin hypersensitivity and provide long-term protection
Goals for effective management of dentin hypersensitivity:
- Provide relief from dentin hypersensitivity
- Provide long-lasting protection from dentin hypersensitivity with continued twice-daily use of a desensitizing toothpaste
- Improve quality of life for patients with dentin hypersensitivity
Sufferers often switch back to their regular daily toothpaste when sensitivity is relieved.5,13,6This can result in pain returning.
Sensodyne Clinical White toothpastes
Sensodyne Clinical White toothpaste has enamel-safe, clinically proven whitening technology for 2 shades whiter teeth.*Clinical White also provides clinically proven 24/7 sensitivity protection and stain prevention.**
Key ingredients: 5% sodium tripolyphosphate to dissolve stains and prevent future stains,7,8 1% alumina to remove surface stains9 and 5% potassium nitrate to relieve dentin hypersensitivity.10
*As shown in an 8-week study. **With twice-daily brushing.
The Sensodyne brand offers solutions tailored to individual patient needs2-4
NEW: Sensodyne Clinical Repair toothpaste
Sensodyne Clinical Repair toothpastes start to repair sensitive areas of your patients’ teeth after 60 seconds of use for substantial sensitivity relief in 3 days. It targets sensitive areas of the teeth, tackling the root cause of sensitivity.
Key ingredient: Patented non-aqueous Stannous Fluoride formula that remains stable until activated by saliva to ensure higher bioavailability, enhancing the ability to form a protective barrier on teeth
NEW: Sensodyne Clinical White toothpaste
Sensodyne Clinical White toothpaste has enamel-safe, clinically proven whitening technology for 2 shades whiter teeth.*
Key ingredients: 5% sodium tripolyphosphate to dissolve stains and prevent future stains,7,8 1% alumina to remove surface stains9 and 5% potassium nitrate to relieve dentin hypersensitivity.10
Sensodyne Sensitivity and Gum
For patients with dentin hypersensitivity and early gum problems. Sensodyne Sensitivity & Gum is a specialist dual action toothpaste with a clinically proven ingredient to relieve sensitivity and improve gum health.14,15
Key ingredient: 0.454% stannous fluoride
Sensodyne Sensitivity, Gum & Enamel
For patients looking for sensitivity, gum and enamel protection in one formulation.
Key ingredients: 0.454% stannous fluoride
Sensodyne Fresh Mint
For patients who want sensitivity relief in a daily toothpaste.
Key ingredients: 5% potassium nitrate and sodium fluoride
Sensodyne Rapid Relief
For patients newly diagnosed with dentin hypersensitivity who would benefit from fast relief. Rapid Relief is engineered for speed, providing fast relief in three days with twice daily brushing.16
Key ingredients: 0.454% stannous fluoride, and inactive ingredient polymer, support accelerated dentin tubule occlusion.
Sensodyne Repair & Protect
For patients who would benefit from the repair of sensitive areas and long-term protection from sensitivity with twice daily brushing.2,17
Key ingredients: 0.454% stannous fluoride
Sensodyne Complete Protection
For patients with sensitivity who feel regular toothpastes do not meet their other oral care needs.
Key ingredients: 0.454% stannous fluoride
Sensodyne – #1 Dentist recommended brand for sensitive teeth1
Samples
Request Haleon product samples, which are subject to eligibility requirements and availability.
