Sensodyne overview

Sensodyne range

Help your patients achieve relief from dentine  hypersensitivity with Sensodyne

Sensodyne toothpaste is proven to relieve sensitivity pain and provide long-lasting protection* from dentine hypersensitivity.1–4

*With twice-daily brushing

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Sensodyne – relief from dentine hypersensitivity1–4

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Dentine hypersensitivity relief with long-term efficacy

Sensodyne toothpastes are proven to relieve dentine hypersensitivity and maintain long-term results with twice-daily use.1–4

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Over 50 years’ experience

Sensodyne - helping your patients manage dentine hypersensitivity

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Scientific expertise

Clinical studies on dentine hypersensitivity published in international, peer-reviewed journals

Sensodyne – in-depth patient understanding

  • The cycle of dentine hypersensitivity

    Dentine hypersensitivity recurrence cycle and management goals

    Break the cycle of dentine hypersensitivity and provide long-term protection

    Goals for effective management of dentine hypersensitivity:

    1. Provide relief from dentine hypersensitivity
    2. Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
    3. Improve quality of life for patients with dentine hypersensitivity

    Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.

  • Prevalence of the condition

    Are your patients experiencing dentine hypersensitivity?

    Upto 2 in 3 people image

    Up to 2 in 3 Australian’s suffer from dentine hypersensitivity*

    *Of ~17M Australian adults, according to the 2016 ABS Census

    2 in 5 people image

    And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity7

    *18–35 years old

  • Measuring the impact on patients' quality of life

    Sensitivity faces

    Measuring the impact on patients' quality of life

    To understand the impact of dentine hypersensitivity on quality of life, the Dentine Hypersensitivity Experience Questionnaire (DHEQ)8 has been developed.

    Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.8

    The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or mood.8

  • How patients adapt to dentine hypersensitivity

    Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes*8

    Man with a cold drink

    Daily restrictions

    Greater improvement in daily restrictions caused by dentine hypersensitivity

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    Social difficulties

    Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking

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    Coping mechanisms

    Greater improvement in having to use coping mechanisms to avoid pain from dentine hypersensitivity

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    Greater improvement in seeing themselves differently as a result of dentine hypersensitivity

    *Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question8

Stannous fluoride scaffold, NOVAMIN crystalline layer, and nerve soothed by potassium ions

The Science of Sensodyne: How we help your patients

Discover the technologies behind the Sensodyne range of specially formulated products - find out how they can support the work you do and how they can benefit your patients.

Stannous fluoride formulationsFind out more about Stannous fluoride, the key ingredient in Sensodyne Sensitivity & Gum and Rapid Relief.

NOVAMIN formulationsFormulations with NOVAMIN form a protective layer over exposed dentine to help protect from dentine hypersensitivity11,12

Potassium nitrate formulationsFormulations with potassium nitrate build soothing protection from dentine hypersensitivity by desensitising the nerve inside the tooth13,14

The Sensodyne range offers proven solutions tailored to individual patient needs

Repair & Protect packshot

Sensodyne Repair & Protect

For patients who would benefit from the repair of sensitive areas with twice-daily brushing.*15

Key ingredients: 5% NOVAMIN and Sodium fluoride (1426ppm Fluoride).

RDA = 85(±15%) [Haleon RDA 14-352]

*Sensodyne Repair & Protect forms a protective layer over sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.

Sensodyne Sensitivity & Gum

Sensodyne Sensitivity & Gum

With twice-daily brushing, Sensodyne Sensitivity & Gum toothpaste helps remove plaque and control plaque build up to maintain healthy gums.30-32

Key ingredients: 0.454% w/w stannous fluoride and Sodium Fluoride (1426ppm Fluoride)

RDA = 120 ±15% [Haleon data on file NPD Report RDA-12-152]

Rapid Relief packshot

Sensodyne Rapid Relief

Engineered for speed, for patients who would benefit from fast relief and long-lasting protection from sensitivity with twice daily brushing.14

Key ingredients: 0.454% Stannous fluoride and Sodium fluoride (1426ppm Fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.

RDA = 120(RDA-12-152, 2016)

Complete care + Smart clean

Sensodyne Complete Care

For patients seeking sensitivity relief + an all in one daily toothpaste.15-22

Key ingredients: Potassium nitrate and Sodium Fluoride (1426ppm)

RDA = 13 ±15%

Daily Care and Extra Fresh packshot

Sensodyne Daily Care

For patients who would benefit from a daily toothpaste that provides ongoing protection from dentine hypersensitivity.4,23-25

Key ingredients: 5% Potassium Nitrate and Sodium fluoride (1000ppm Fluoride).

RDA = 61(±15%) [Haleon RDA 15-155]

#1 Brand for Sensitive Teeth

+IQVIA™ & NielsenIQ© RMS Sell Out Service, Toothpaste Sensitive Segment  (client defined) Australia Grocery and Pharmacy market MAT to 30/08/2022

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Dentine hypersensitivity

Find out more about dentine hypersensitivity.


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Order samples

Request samples for your patients today.


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Patient care resources

Download resources for your patients.