Sensodyne overview

Sensodyne range

The world’s leading sensitivity toothpaste

₹ By ZS associates international, Inc., Report date: 1st October 2021

Retail Value Sales data 12 months period (September 2020 - August 2021) In global GBP sales

Sensodyne toothpaste is clinically proven to relieve sensitivity pain and provide long-lasting protection from dentine hypersensitivity.*1–4

*With twice-daily brushing

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Sensodyne – relief from dentine hypersensitivity1–4

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Dentine hypersensitivity relief with long-term efficacy

Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term results with twice-daily use.1–4

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Over 50 years’ experience

The world’s number one sensitivity toothpaste, providing relief for millions of patients with a range of clinically proven products and technologies.

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Scientific expertise

50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.

Sensodyne – in-depth patient understanding

  • The cycle of dentine hypersensitivity

    Dentine hypersensitivity recurrence cycle and management goals

    Break the cycle of dentine hypersensitivity and provide long-term protection

    Goals for effective management of dentine hypersensitivity:

    1. Provide relief from dentine hypersensitivity
    2. Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
    3. Improve quality of life for patients with dentine hypersensitivity

    Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.

  • Prevalence of the condition

    Are your patients experiencing dentine hypersensitivity?

    1 in 3 people image

    As many as 1 in 3 may suffer from dentine hypersensitivity5,6

    2 in 5 people image

    And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity7

    *18–35 years old

  • Measuring the impact on patients' quality of life

    Happy patient and dentist

    Measuring the impact on patients' quality of life

    To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with Haleon, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).8

    Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.8

    The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.8

  • How patients adapt to dentine hypersensitivity

    Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes*8

    Man with a cold drink

    Daily restrictions

    Greater improvement in daily restrictions caused by dentine hypersensitivity

    Woman with slice of watermelon

    Social difficulties

    Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking

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    Coping mechanisms

    Greater improvement in having to use coping mechanisms to avoid pain from dentine hypersensitivity

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    Greater improvement in seeing themselves differently as a result of dentine hypersensitivity

    *Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question8

  • Watch Professor Gibson discuss the value of patient-reported outcomes

    Watch Barry Gibson, Professor of Medical Sociology at the School of Clinical Dentistry, University of Sheffield, UK, discuss the importance of patient-reported outcomes

  • Watch Professor Robinson discuss the development of the DHEQ

    Watch Peter Robinson, Head of Bristol Dental School and Professor of Dental Public Health at the University of Bristol, UK, discuss why the Dentine Hypersensitivity Experience Questionnaire (DHEQ) was developed

Stannous fluoride scaffold, NovaMin crystalline layer, and nerve soothed by potassium ions

Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity9-14

Stannous fluoride formulation

Engineered for speed: stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitvity9,10

NovaMin formulations

Formulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity.11,12

Potassium nitrate formulations

Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth.13,14

The Sensodyne range offers clinically proven solutions tailored to individual patient needs

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Sensodyne Rapid Action

For patients who are looking for fast relief of dentine hypersensitivity.1

Key ingredients: 0.454% stannous fluoride and sodium fluoride (1450ppm fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.

Repair & Protect packshot

Sensodyne Repair & Protect

For patients with dentine hypersensitivity who need sensitivity relief and would benefit from repair of exposed dentine.*13,14

Key ingredients: 5% NovaMin and sodium fluoride (1450ppm fluoride).

*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection

Sensodyne Sensitivity & Gum packshot

Sensodyne Sensitivity & Gum

For patients who need clinically proven relief of sensitivity & improvement in gum health.2,18

Key ingredients: 0.454% stannous fluoride [1450ppm fluoride]

Daily Care groupshot

Sensodyne Essential Care

A daily toothpaste for patients with dentine hypersensitivity.4,15–17

Key ingredients: 5% potassium nitrate and sodium fluoride (1450ppm fluoride).

Sensodyne – the world’s leading sensitivity toothpaste

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Dentine hypersensitivity

Find out more about dentine hypersensitivity.

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Order samples

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Patient care resources

Download resources for your patients.

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