Sensodyne overview
No. 1 dentist recommended toothpaste brand for sensitive teeth*
Sensodyne toothpaste is clinically proven to help protect sensitive teeth with twice daily brushing.
*Dentist Survey, UK, 2023. For verification: mystory.gb@haleon.com
Sensodyne can help your patients enjoy life again
Dentine Hypersensitivity Care
Sensodyne toothpastes formulated for people with sensitive teeth.
Scientific expertise
50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Over 50 years’ experience
The No. 1 dentist recommended toothpaste brand for sensitive teeth*, caring for millions of patients with a range of clinically proven products and technologies.
*Dentist Survey, UK, 2023. For verification: mystory.gb@haleon.com
Sensodyne – in-depth patient understanding
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The cycle of dentine hypersensitivity
Break the cycle of dentine hypersensitivity and provide long-term protection
Goals for effective management of dentine hypersensitivity:1,2
- Provide relief from dentine hypersensitivity
- Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
- Improve quality of life for patients with dentine hypersensitivity
Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.
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Prevalence of the condition
Are your patients experiencing dentine hypersensitivity?
As many as 1 in 2 may suffer from dentine hypersensitivity3
And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity4
*18–35 years old
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Measuring the impact on patients' quality of life
Measuring the impact on patients' quality of life
To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with Haleon, when it was GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).5
Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.5
The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.5
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How patients adapt to dentine hypersensitivity
Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.6-8
47% of dentine hypersensitivity sufferers feel going to the dentist is difficult because of the painful sensations.
89% of dentine hypersensitivity sufferers feel the sensations have been annoying.
85% of dentine hypersensitivity sufferers feel the sensations have been irritating.
90% of dentine hypersensitivity sufferers have problems eating ice cream.
Sensodyne - in-depth patient understanding
Improvements in quality of life with a sensitivity toothpaste
A study in 300 people who regularly use Sensodyne toothpaste revealed how they felt their quality of life has improved*9
*On behalf of Haleon, previously GSK, Ipsos MORI surveyed a sample of 5,500 online adults (18-65) in the USA. Data was weighted to the known offline population proportions for age, gender and region for the US. From this sample we identified 300 regular Sensodyne / Sensodyne Pronamel users, defined as those who only use Sensodyne / Sensodyne Pronamel, do so at least once but no more than three times a day, have been using the brand for at least six months and started doing so because they had sensitive teeth and who did not say that the statement did not apply or that had not had that problemn.
Without fear of sensitivity
Nearly 70% felt they can now eat ice cream without the fear of sensitivity when using Sensodyne.
Enjoy cold foods and drinks
75% felt they were more able to enjoy cold food and drinks after using Sensodyne.
70% felt they can enjoy a greater variety of foods and drinks when using Sensodyne.
No longer need to avoid certain teeth when eating some foods or drinks
Nearly 70% felt they no longer need to avoid certain teeth when eating some foods after using Sensodyne.
Sensodyne toothpastes are specially formulated to care for sensitive teeth and can be used every day
Our Sensitivity & Gum stannous fluoride formulation offers clinically proven dual action: for sensitive teeth and gum problems.10,11
Engineered for speed, the Rapid Relief stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitivity.12
Formulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity*13,14
*With twice daily brushing
The Sensodyne range of toothpastes can help your patients with sensitive teeth enjoy everyday pleasures
Sensodyne Rapid Relief
For patients who are looking for fast relief of dentine hypersensitivity with twice daily brushing.15
Sensodyne Repair & Protect Deep Repair
For patients who would benefit from long lasting protection against dentine hypersensitivity.*13,14
*With twice daily brushing
Sensodyne Clinical White
Recommend to care for sensitive teeth before, during and after professional whitening.*16
*Start using at least 2 weeks before the whitening procedure.
Sensodyne Sensitivity & Gum
Clinically proven dual action: for sensitive teeth and gum problems.17,18
Sensodyne Clinical Repair
Sensodyne Clinical Repair Toothpastes with NovaMin provide resilient repair, effective relief and ongoing protection with continued use.
No. 1 dentist recommended toothpaste brand for people with sensitive teeth*
*Dentist Survey, UK, 2023. For verification: mystory.gb@haleon.com
Sensodyne dentist testimonials
Learn more about why Sensodyne is recommended and used by dentists for sensitive teeth.
