Sensodyne overview
The #1 dentist-recommended toothpaste brand for sensitive teeth₹
Sensodyne is specially formulated for people with sensitive teeth.
Sensodyne – care of dentine hypersensitivity1–4
Dentine Hypersensitivity Care
Sensodyne toothpastes are specially formulated for people with sensitive teeth.
Over 50 Years’ Experience
The #1 dentist-recommended toothpaste brand for sensitive teeth,₹ providing relief for millions of patients with a range of clinically proven products and technologies.
Scientific Expertise
50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Sensodyne – in-depth patient understanding
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The cycle of dentine hypersensitivity
Break the cycle of dentine hypersensitivity and provide long-term protection
Goals for effective management of dentine hypersensitivity:
- Provide relief from dentine hypersensitivity
- Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
- Improve quality of life for patients with dentine hypersensitivity
Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.
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Prevalence of the condition
Are your patients experiencing dentine hypersensitivity?
As many as 1 in 3 may suffer from dentine hypersensitivity5,6
And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity7
*18–35 years old
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Measuring the impact on patients' quality of life
Leading the way in understanding dentine hypersensitivity
To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).8
Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further understanding of the subjective impacts of dentine hypersensitivity on quality of life.8
The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.8
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How patients adapt to dentine hypersensitivity
Across 6 clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes*8
Daily Restrictions
Greater improvement in daily restrictions caused by dentine hypersensitivity.
Social Difficulties
Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking.
Coping Mechanisms
Greater improvement in having to use coping mechanisms to avoid pain from dentine hypersensitivity.
Self-Image
Greater improvement in seeing themselves differently as a result of dentine hypersensitivity.
*Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question8
Sensodyne toothpastes are specially formulated for clinically proven relief from dentine hypersensitivity9–14
Stannous fluoride formulationEngineered for speed: Stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitvity9,10
NovaMin formulationsFormulations with NovaMin form a protective layer over exposed dentine for lasting protection* from dentine hypersensitivity11,12*With twice-daily brushing
The Sensodyne range offers clinically proven solutions tailored to individual patient needs
Sensodyne Repair & Protect Deep Repair
For patients with dentine hypersensitivity who need sensitivity relief and would benefit from repair of exposed dentine.*11,12
Key ingredients: 5% NovaMin and sodium fluoride (1450ppm fluoride).
*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection
Sensodyne Sensitivity & Gum toothpaste
Sensodyne Sensitivity & Gum is a daily specialist dual action toothpaste designed for patients with sensitive teeth and gum problems.
Sensodyne Rapid Relief
For patients who are looking for fast relief of dentine hypersensitivity.1
Key ingredients: 0.454% stannous fluoride and sodium fluoride (1450ppm fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.
Sensodyne Complete Protection
For patients with dentine hypersensitivity who need sensitivity relief in a toothpaste with all-round benefits.13–20
Key ingredients: 5% NovaMin and sodium fluoride (1450ppm fluoride).
Sensodyne Daily Care
A daily toothpaste for patients with dentine hypersensitivity.4,21–23
Key ingredients: 5% potassium nitrate and sodium fluoride (1450ppm).
Sensodyne True White
Sensodyne True White provides specialist care for sensitive teeth. With an ultra-low abrasion formula, it gently lifts and helps prevent tooth stains.*4,21–27
Key ingredients: 5% potassium nitrate and sodium fluoride (1450ppm fluoride) with 5% sodium tripolyphosphate for stain removal and prevention.
*With twice-daily brushing
Sensodyne – the #1 dentist-recommended toothpaste brand for sensitive teeth₹
Patients say ‘Thank You’
You don’t hear it enough, but patients do think it. You make a real difference to their quality of life.
