Sensodyne overview

Sensodyne range

Sensodyne - for Daily Sensitivity Protection

Sensodyne toothpaste is clinically proven to relieve sensitivity pain and provide long-lasting protection from dentine hypersensitivity.*1–4

*With twice-daily brushing

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Sensodyne – relief from dentine hypersensitivity1–4

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Dentine hypersensitivity relief with long-term efficacy

Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term results with twice-daily use.1–4

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Over 50 years’ experience

The world’s number one sensitivity toothpaste, providing relief for millions of sufferers with a range of clinically proven products and technologies.

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Scientific expertise

50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.

Sensodyne – in-depth sufferer understanding

  • The cycle of dentine hypersensitivity

    Dentine hypersensitivity recurrence cycle and management goals

    Break the cycle of dentine hypersensitivity and provide long-term protection

    Goals for effective management of dentine hypersensitivity:

    1. Provide relief from dentine hypersensitivity
    2. Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
    3. Improve quality of life for patients with dentine hypersensitivity

    Help sufferers break the cycle of dentine hypersensitivity with our downloadable patient care resources.

  • Prevalence of the condition

    Are your patients experiencing dentine hypersensitivity?

    1 in 3 people image

    As many as 1 in 3 may suffer from dentine hypersensitivity5,6

    2 in 5 people image

    And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity7

    *18–35 years old

  • Measuring the impact on patients' quality of life

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    Measuring the impact on consumers' quality of life

    To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).8

    Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.8

    The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on consumers’ daily activities or emotional wellbeing.8

  • How people adapt to dentine hypersensitivity

    Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes*8

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    Daily restrictions

    Greater improvement in daily restrictions caused by dentine hypersensitivity

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    Social difficulties

    Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking

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    Coping mechanisms

    Greater improvement in having to use coping mechanisms to avoid sensation from dentine hypersensitivity

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    Greater improvement in seeing themselves differently as a result of dentine hypersensitivity

    *Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question8

  • Watch Professor Gibson discuss the value of consumer-reported outcomes

    Watch Barry Gibson, Professor of Medical Sociology at the School of Clinical Dentistry, University of Sheffield, UK, discuss the importance of patient-reported outcomes

Strontium Acetate

Sensodyne toothpastes are specially formulated for clinically proven relief from dentine hypersensitivity9–14

Strontium Acetate formulation

Engineered for speed: Formulation containing 8% strontium acetate designed to be used for immediate relief of dentine hypersensitvity

NovaMin formulations

Formulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity11,12

Potassium nitrate formulations

Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth13,14

The Sensodyne range offers clinically proven solutions tailored to individual consumer needs

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Sensodyne Rapid Relief

For consumers who are looking for fast relief of dentine hypersensitivity.1

Key ingredients: 8% strontium acetate and sodium fluoride (up to 1000ppm fluoride) to support accelerated dentine tubule occlusion.

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Sensodyne Repair & Protect

For consumers with dentine hypersensitivity who need sensitivity relief and would benefit from repair of exposed dentine.*11,12   

Key ingredients: 5% NovaMin and sodium fluoride (up to 1000ppm fluoride).

*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection

Deep Clean packshot

Sensodyne Deep Clean

A daily toothpaste for sufferers of dentine hypersensitivity.4,23–25

Key ingredients: 5% potassium nitrate and sodium fluoride (up to 1000ppm fluoride).

Sensodyne - for Daily Sensitivity Protection

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Dentine hypersensitivity

Find out more about dentine hypersensitivity.


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Order samples

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Sensitivity sufferer care resources

Download resources for your Sensitivity sufferers.