Sensodyne overview
Sensodyne - for Daily Sensitivity Protection
Sensodyne toothpaste is scientifically proven to relieve sensitivity pain and provide lasting protection from dentine hypersensitivity.*1–4
*With twice-daily brushing
Sensodyne – scientifically proven protection from dentine hypersensitivity1–4
Dentine hypersensitivity protection with lasting effects
Sensodyne toothpastes are scientifically proven to protect against dentine hypersensitivity and maintain lasting results with twice-daily use.*1–4
* With twice daily brushing
Over 50 years’ experience
Helping millions of sufferers manage their condition with a range of scientifically proven products and technologies.
Scientific expertise
50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Sensodyne – in-depth sufferer understanding
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The cycle of dentine hypersensitivity
Break the cycle of dentine hypersensitivity and provide lasting protection
Goals for effective management of dentine hypersensitivity:
- Provide protection from dentine hypersensitivity
- Provide lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
- Improve quality of life for patients with dentine hypersensitivity
Help sufferers break the cycle of dentine hypersensitivity with our downloadable patient care resources.
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Prevalence of the condition
Are your patients experiencing dentine hypersensitivity?
As many as 1 in 3 may suffer from dentine hypersensitivity5,6
And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity7
*18–35 years old
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Measuring the impact on patients' quality of life
Measuring the impact on consumers' quality of life
To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).8
Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.8
The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on consumers’ daily activities or emotional wellbeing.8
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How people adapt to dentine hypersensitivity
Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes*8
Daily restrictions
Greater improvement in daily restrictions caused by dentine hypersensitivity
Social difficulties
Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking
Coping mechanisms
Greater improvement in having to use coping mechanisms to avoid sensation from dentine hypersensitivity
Self-image
Greater improvement in seeing themselves differently as a result of dentine hypersensitivity
*Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question8
Sensodyne toothpastes are specially formulated for scientifically proven protection from dentine hypersensitivity9–14
Engineered for speed: Formulation containing 8% strontium acetate designed to be used for immediate effect on dentine hypersensitivity
Formulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity11,12
Potassium nitrate formulations
Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth13,14
The Sensodyne range offers scientifically proven solutions tailored to individual consumer needs
Sensodyne Rapid Relief
For consumers who are looking for fast action on dentine hypersensitivity.1
Key ingredients: 8% strontium acetate and sodium fluoride (up to 1000ppm fluoride) to support accelerated dentine tubule occlusion.
Sensodyne Repair & Protect
For consumers with dentine hypersensitivity who need sensitivity protection and would benefit from occlusion of exposed dentine.*11,12
Key ingredients: 5% NovaMin and sodium fluoride (up to 1000ppm fluoride).
*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting protection
Sensodyne Deep Clean
A daily toothpaste for sufferers of dentine hypersensitivity.4,23–25
Key ingredients: 5% potassium nitrate and sodium fluoride (up to 1000ppm fluoride).
Sensodyne - for Daily Sensitivity Protection
Sensitivity sufferer care resources
Download resources for your Sensitivity sufferers.
