Pharmacy Playbook: A Guide to In-store Execution
The 6Ps Playbook for independent pharmacies
Community pharmacy plays an important role in supporting self-care and providing accessible healthcare advice. As patients increasingly look to pharmacists and pharmacy teams for guidance on managing everyday health concerns, creating an effective pharmacy environment can help ensure they receive the support, products and advice they need.
The 6Ps Playbook has been developed to help independent pharmacies better understand ways to optimise six key areas of store execution: Product, Price, Placement, Promotion, People and Point of Sale Activation.
Through practical tools and guidance, this framework can help pharmacy teams improve availability, support confident consultations and create a more effective patient journey.
Explore each of the 6Ps below and download practical tools and guidance to help bring the framework to life in your pharmacy.
The 6Ps Pharmacy Playbook
Introduction
Learn about the patient-to-customer journey and the levers of pharmacy growth for independent pharmacies.
Price
Explore pricing principles* that can help you offer appropriate options for different patient needs while supporting value and profitability across your pharmacy.
*Pricing is at the sole discretion of the retailer
Promotion
Learn how to build a promotional strategy that aligns with seasonal health needs, supports patient engagement and help patients access relevant solutions throughout the year.
Product
Learn how to create a Must Stock List that reflects the needs of your local community, improves availability and helps ensure patients can access the products they need.
Coming soon
Placement
Discover practical merchandising and layout principles that can help patients find solutions more easily and support a smoother pharmacy experience.
Coming soon
People
Explore tools and guidance to help pharmacy teams strengthen product knowledge, consultation skills and confidence with patient recommendations.
Coming soon
Point of Sale Activation
Learn how in-store and digital touchpoints can help support patient decision-making and create a more connected pharmacy experience.
Coming soon
Measures of Success & Appendix
Define store execution success measures for your pharmacy and build your KPI scorecard, to gain better insights on your pharmacy business performance.
Coming soon
Download the Full Playbook Below
The Complete 6Ps Pharmacy Playbook
Download the complete 6Ps Playbook, developed to help independent pharmacies better understand ways to optimise six key areas of store execution: Product, Price, Placement, Promotion, People and Point of Sale Activation.
Coming soon
