Sensodyne Clinical White Toothpaste
Clinically proven whitening technology AND sensitivity relief
Patients want whiter teeth, despite tooth sensitivity1,2
86% of sensitivity sufferers wish they had whiter teeth but may be concerned about the possible damage caused by teeth whitening.2
50% of people experience sensitivity when whitening however they still want whiter teeth.2,3
Now you have a solution for your patients.
Your patients no longer have to compromise their sensitivity for whiter teeth with twice daily use of Sensodyne Clinical White toothpaste.
Our sensitivity control has never looked whiter*
An enamel safe formula to whiten, polish and help protect teeth from future stains, whilst protecting from sensitivity.
Sensodyne Clinical White contains:
- Alumina – to lift and remove stains4-8
- Sodium tripolyphosphate (STP) – which works to repel stains from the tooth surface and prevent new stains forming7,8
- High cleaning silica – to remove surface stains through a physical action9
- 5% potassium nitrate – for sensitivity relief & protection10
Sensodyne Clinical White does not contain hydrogen peroxide that can make teeth more sensitive.
*with 2 shades whiter teeth after 8 weeks of twice daily use
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Sensodyne Clinical White is proven to whiten teeth by 2 shades*5
The whitening technology in Sensodyne Clinical White dissolves and removes stains. Clinical study results demonstrated statistically significant improvement in tooth colour after 4 and 8 weeks twice-daily brushing compared to baseline and compared to a reference dentifrice. They also showed a median 2-shade improvement in tooth colour from baseline following 8 weeks twice daily brushing, as measured by ‘Vita’ Bleachedguide Shade Score (see figure above).5
This study was a randomized, controlled, single-blind clinical study where participants (n=272) brushed with either Sensodyne Clinical White or Aquafresh Cavity Control for 2 minutes twice a day for 4 and 8 week periods. Vita shade was measured on facial surfaces of the 4 maxillary incisors. The examiner compared the subject's tooth colour with the shade guide under standard lighting conditions.5
*after 8 weeks of twice daily brushing
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Removes extrinsic stains, even in hard to reach areas4-6
The graph shows a statistically significant reduction in tooth stain from baseline through twice daily brushing, as measured by Total MLSI to a reference dentifrice (4 and 8 weeks).5
MLSI is measured on facial surfaces of anterior 6 maxillary and mandibular teeth and the lingual surfaces of the 6 anterior mandibular teeth (see figure above). Examiner rates each tooth surface for Area and Intensity. Total MLSI score is calculated as A x I.
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When measured against other whitening toothpastes, Sensodyne Clinical White is proven to be equally as effective at removing stains in vitro11
An in vitro method, using stained bovine enamel samples, allows visualisation of the stain removal effect of Sensodyne Clinical White and also allows comparison with other whitening toothpastes. All specimens began as the same colour and were brushed with the same amount of toothpaste slurry before images were taken for comparison.11
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Sensodyne Clinical White polishes teeth and lifts stains to reveal cleaner, brighter teeth.*7,8
Mean enamel gloss score by toothpaste formula post-treatment over time was evaluated visually in clinical studies by experienced examiners using a subjective scale. The graph shows statistically significant greater improvement in enamel gloss and smoothness at 1 and 4 weeks† and improvements in enamel surface gloss**7.
*vs standard toothpaste†compared to baseline and regular toothpaste** compared to control STP (sodium tripolyphosphate)
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Significantly more effective polishing performance over certain other whitening toothpastes.
Sensodyne Clinical White has been shown to be significantly more effective at polishing enamel substrate over some other whitening toothpastes in vitro.12,13
This study measured the enamel polishing ratio (EPR) for Sensodyne Clinical White compared with other whitening toothpastes, using spectrophotometric surface gloss assessments. The graph shows the increase in surface gloss scores following a 5,000 stroke in vitro treatment regimen compared to their respective pre-treatment gloss scores. The higher the EPR value, the greater the ability of the toothpaste to polish enamel substrate.12
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Stain prevention for longer lasting whitening7,8**
In a single center, examiner-blind, randomized, controlled, parallel group study in healthy adults, there was statistically significant stain prevention over time, following a visual stain assessment of the tooth surface to measure extrinsic stain score via MLSI.7
MLSI is measured on facial surfaces of anterior 6 maxillary and mandibular teeth and the lingual surfaces of the 6 anterior mandibular teeth (see figure above). Examiner rates each tooth surface for Area and Intensity. Total MLSI score is calculated as A x I.7
Subjects were required to have presence of extrinsic dental stain on the surfaces of the anterior teeth. Following a wash out period with a conventional silica dentifrice, subjects received a dental scale and polish and were randomized to treatment.7
The Sensodyne Clinical White formula helps protect teeth from future stains7,8
**compared to a regular toothpaste with twice daily brushing
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Enamel safe formula OR Lower abrasivity whitening technology†
Lower abrasivity in a toothpaste helps protect patients from further tooth sensitivity.14
Sensodyne Clinical White is significantly less abrasive on dentine than some other whitening toothpastes,13,15 providing a less abrasive alternative for whitening, even for those with dentine hypersensitivity
†compared to some other whitening toothpastes
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Clinically Proven sensitivity relief and protection
The formulation of Sensodyne Clinical White contains 5% potassium nitrate.
Numerous long-term (>2 weeks), randomised, controlled clinical studies have shown daily use of potassium ion-containing toothpastes to be effective at relieving dentine hypersensitivity (DH).10,16-21
The clinically proven technology in Sensodyne Clinical White offers:
- clinically proven sensitivity relief** and
- 24/7 sensitivity protection.**
**with twice daily brushing
Recommend Sensodyne Clinical White to give patients both sensitivity protection and whitening, without compromise
Sensodyne Clinical White
Our sensitivity protection has never looked whiter*. Designed to protect teeth from future stains and sensitivity.
*with 2 shades whiter teeth after 8 weeks of twice daily use
Sensodyne Clinical White Toothpaste product details
#1 dentist recommended brand for people with sensitive teeth
