Sensodyne overview
The world’s leading sensitivity toothpaste₹
Sensodyne toothpaste is clinically proven to provide long-lasting tooth protection from sensitivity.*1–4
*With twice-daily brushing
Sensodyne – protect your tooth from hypersensitivity1–4
Long-lasting protection from tooth hypersensitivity
Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term results with twice-daily use.1–4
Over 50 years’ experience
The world’s number one sensitivity toothpaste,₹ providing protection for millions of users with a range of clinically proven products and technologies.
Scientific expertise
50+ clinical studies on tooth hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Sensodyne – in-depth patient understanding
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The cycle of tooth hypersensitivity
Break the cycle of tooth hypersensitivity and provide long-term protection
Goals for effective management of tooth hypersensitivity:
- Provide protection from tooth hypersensitivity
- Sustain protection from tooth hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
- Improve quality of life for patients with tooth hypersensitivity
Help your patients break the cycle of tooth hypersensitivity with our downloadable patient care resources.
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Prevalence of the condition
Are your patients experiencing tooth hypersensitivity?
As many as 1 in 3 may suffer from tooth hypersensitivity5,6
And, in a multicentre study, 2 in 5 young people* experienced tooth hypersensitivity7
*18–35 years old
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Measuring the impact on patients' quality of life
Measuring the impact on patients' quality of life
To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with Haleon, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).8
Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.8
The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.8
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How patients adapt to dentine hypersensitivity
Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes*8
Daily restrictions
Greater improvement in daily restrictions caused by dentine hypersensitivity
Social difficulties
Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking
Coping mechanisms
Greater improvement in having to use coping mechanisms to avoid pain from dentine hypersensitivity
Self-image
Greater improvement in seeing themselves differently as a result of dentine hypersensitivity
*Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question8
Sensodyne toothpastes are specially formulated for clinically proven protection from tooth hypersensitivity9–14
Formulations with NovaMin form a protective layer over sensitive areas of the tooth for lasting protection from hypersensitivity11,12
Potassium nitrate formulations
Formulations with potassium nitrate build soothing protection by desensitising sensitivity prone areas of the tooth13,14
The Sensodyne range offers clinically proven solutions tailored to individual patient needs
Sensodyne Repair & Protect
For patients with tooth hypersensitivity who need advanced sensitivity protection.*13,14
Key ingredients: 5% NovaMin and sodium fluoride (1450ppm fluoride).
*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection
Sensodyne Essential Care
A daily toothpaste for patients with tooth hypersensitivity.4,15-17
Key ingredients: 5% potassium nitrate and sodium fluoride (1450ppm fluoride).
Sensodyne – the world’s leading sensitivity toothpaste₹
