Sensodyne Pronamel Active Enamel Shield toothpaste

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Graphic showing the protective action of Pronamel Active Enamel Shield fluoride toothpaste on a tooth

Advanced enamel protection technology*

Acids from the diet and sugar acids from plaque can both lead to enamel softening and weaken the enamel structure.1

Sensodyne Pronamel Active Enamel Shield actively reinforces weakened enamel and helps build resistance against cavities and erosion.

  • 2x Stronger Enamel Protection**
  • For Effective Cavity Protection***
  • Designed to help with patient compliance

*vs. Pronamel Daily Protection**From dietary acids vs your mouth’s natural defences***with a healthy diet. Brush twice daily to keep up protection

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Images showing fluoride penetration of tooth enamel by Pronamel Active Enamel Shield toothpaste, compared with lesser penetration by a comparator toothpaste containing the same amount of fluoride

Pronamel’s optimised technology is highly effective at delivering fluoride to enamel

Sensodyne Pronamel Active Enamel Shield toothpaste delivers more fluoride into the enamel surface,*2 helping to create a shield against dietary acids and plaque acids.3 The Nano SIMS (nanoscale secondary ion mass spectrometry) images above show greater levels of fluoride penetration versus a comparator and fluoride-free control.

The formulation has been shown to build 2x the acid resistance from day 1. 3† It promotes fluoride-rich mineralisation to help protect against demineralisation.

*Vs a non-optimised toothpaste in laboratory studies †vs the mouth’s natural defences

Bar graph showing enamel fluoride uptake between test toothpaste (Pronamel Active Enamel Shield), a comparator and a placebo, with the test toothpaste showing the most enamel fluoride uptake

Pronamel delivers more fluoride into the enamel surface*3

Test toothpaste had significantly greater fluoride uptake than the comparator after 2 and 4 hours post-brushing (p < 0.05)3

Figures for 4hr timepoint, adapted from Creeth et al, BMC Oral Health 2020.3

*vs a non-optimised toothpaste in laboratory studies

Bar graph showing relative erosion resistance between test toothpaste (Pronamel Active Enamel Shield), a comparator and a placebo, with the test toothpaste showing the least relative erosion resistance

Pronamel builds 2x the acid resistance from Day 1†

After 2 and 4 h, the adjusted mean % RER (relative erosion resistance) was statistically significantly greater (less negative) than for either the placebo or comparator.3

Figures for 4hr timepoint, adapted from Creeth et al, BMC Oral Health 2020.3

*p<0.05 as competitor; RER= relative erosion resistance †vs. the mouth’s natural defences

Builds resistance against cavities and erosion

Sensodyne Pronamel Active Enamel Shield toothpaste helps protect against demineralisation caused by dietary acids.

Sensodyne Pronamel Active Enamel Shield toothpaste has been developed for defence against cavities, by remineralising weakened enamel, to help create a shield against plaque acids.

Sensodyne Pronamel Active Enamel Shield toothpaste has a unique optimised formula. (Poly) phosphates, polyvalent metal ions and SLS can interfere with fluoride uptake or remineralisation. 4-8 Pronamel Active Enamel Shield toothpaste is formulated without these ingredients to optimise fluoride delivery.

The formulation also has an optimised pH level with lactate and added PVM/MA copolymer to improve fluoride uptake.9

Images showing bubbles to represent foaming action and mint leaves for flavouring – components of Pronamel Active Enamel Shield toothpaste

Improved sensorial characteristics can help with compliance10

Pronamel Active Enamel Shield toothpaste has been designed to help with patient compliance.

  • Enhanced foaming action* - with added co-surfactant sodium methyl cocoyl taurate to boost foaming11
  • Leaves the whole mouth feeling clean and fresh

*Vs Pronamel Daily Protection

Recommend Sensodyne Pronamel Active Enamel Shield toothpaste for strong teeth for life

Pronamel Active Enamel Shield product packshot

Sensodyne Pronamel Active Enamel Shield toothpaste

Helps build enamel resistance for cavity & erosion protection from day 1.

Sensodyne Pronamel Active Enamel Shield toothpaste product details

  • Ingredients

    Sensodyne Pronamel Enamel Shield Fresh Mint toothpaste:

    Aqua, Sorbitol, Hydrated Silica, Glycerin, Potassium Nitrate, PEG-6, Sodium Lactate, Aroma, Xanthan Gum, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Saccharin, Sodium Fluoride, PVM/MA Copolymer, Limonene, Sodium Hydroxide, Citral, CI 74160

    CONTAINS: Sodium Fluoride 0.3152%w/w (1450 ppm Fluoride)

    Sensodyne Pronamel Enamel Shield Cool Mint Whitening toothpaste:

    Aqua, Sorbitol, Hydrated Silica, Glycerin, Potassium Nitrate, PEG-6, Sodium Lactate, Aroma, Xanthan Gum, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Fluoride, Sodium Saccharin, PVM/MA Copolymer, Sodium Hydroxide, Limonene, CI 74160

    CONTAINS: Potassium Nitrate 5%w/w, Sodium Fluoride 0.3152%w/w (1450 ppm Fluoride)

  • Directions

    ALWAYS FOLLOW THE LABEL DIRECTIONS: Brush twice a day and not more than three times, minimise swallowing and spit out.

  • Warnings & Precautions

    If irritation occurs, discontinue use. Talk to your dentist or doctor as soon as possible if you experience swelling of the mouth or face. Sensitive teeth may indicate an underlying problem that needs prompt care. If symptoms persist or worsen see your dentist. Keep out of reach of children. Not for use by children under 12 years of age unless on advice of a dental professional or doctor. The ends of this carton have been glued down. Do not use if carton ends are open.

Sensodyne Pronamel toothpaste – helping protect your patients against enamel wear

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Impact of enamel wear on patients’ quality of life

Access our article which examines whether your patients’ enamel wear could end up making them look older.

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