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Dentine hypersensitivity is a common and often underdiagnosed condition.1 Sufferers describe experiencing a short, sharp pain while eating, drinking, brushing their teeth or breathing cold air, which has a significant impact on their quality of life.2

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Enamel wear

Enamel wear is a progressive, multifactorial condition that may have lasting effects and negatively affect oral and dental health.Enamel is equipped to respond to daily acid challenges, however, frequent and prolonged acid exposure can lead to progressive demineralisation.3 Changes in diet and increasing life expectancy mean that enamel wear is becoming an increasingly significant challenge in the long-term management of oral care and dental health.4

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Gum health

Gingivitis affects 83% of adults in the UK.3 If identified early, the disease can often be resolved with daily brushing and flossing, and regular professional cleaning. If left untreated, however, gingivitis can progress, and in severe cases, result in tooth loss.4

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