Sensodyne overview
No. 1 dentist recommended brand for sensitive teeth*
*IPSOS Expert Performance Tracking 2020
Sensodyne toothpaste is clinically proven to relieve sensitivity pain and provide long-lasting protection from dentine hypersensitivity.*1–4
*With twice-daily brushing
Sensodyne – relief from dentine hypersensitivity1–4
Dentine hypersensitivity relief with long-term efficacy
Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term results with twice-daily use.1–4
Over 50 years’ experience
The Number 1 dentist recommended brand for sensitive teeth*, providing relief for patients with a range of clinically proven products and technologies.
*IPSOS Expert Performance Tracking 2020
Scientific expertise
50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Sensodyne – in-depth patient understanding
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The cycle of dentine hypersensitivity
Break the cycle of dentine hypersensitivity and provide long-term protection
Goals for effective management of dentine hypersensitivity:
- Provide relief from dentine hypersensitivity
- Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
- Improve quality of life for patients with dentine hypersensitivity
Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.
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Prevalence of the condition
Are your patients experiencing dentine hypersensitivity?
As many as 1 in 3 may suffer from dentine hypersensitivity5,6
And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity7
*18–35 years old
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Measuring the impact on patients' quality of life
Measuring the impact on patients' quality of life
To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).8
Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.8
The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.8
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How patients adapt to dentine hypersensitivity
Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes*8
Daily restrictions
Greater improvement in daily restrictions caused by dentine hypersensitivity
Social difficulties
Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking
Coping mechanisms
Greater improvement in having to use coping mechanisms to avoid pain from dentine hypersensitivity
Self-image
Greater improvement in seeing themselves differently as a result of dentine hypersensitivity
*Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question8
Sensodyne toothpastes are specially formulated for clinically proven relief from dentine hypersensitivity and improvement in gum health9–15
Stannous fluoride formulations
Stannous fluoride formulations are clinically proven to relieve dentine hypersensitivity and offer effective plaque control to help improve gum health.9,10
Engineered for speed: The Rapid Relief stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitvity11,12
Formulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity13,14
Potassium nitrate formulations
Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth15,16
The Sensodyne range offers clinically proven solutions tailored to individual patient needs
Sensodyne Sensitivity & Gum is the specialist dual relief toothpaste that helps your patients prioritise both conditions at once.
Key ingredients: 0.454% stannous fluoride and sodium fluoride (1450ppm fluoride)
Sensodyne Rapid Relief
For patients who are looking for fast relief of dentine hypersensitivity.1
Key ingredients: 0.454% stannous fluoride and sodium fluoride (1450ppm fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.
Sensodyne Repair & Protect
For patients with dentine hypersensitivity who need sensitivity relief and would benefit from repair of exposed dentine.*13,14
Key ingredients: 5% NovaMin and sodium fluoride (1450ppm fluoride).
*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection
Sensodyne Complete Protection
All-round dental care for your dentine hypersensitivity patients34
Key ingredients: 0.454% Stannous fluoride (1100 ppm fluoride) and 5% sodium tripolyphosphate.
Sensodyne Herbal Multi Care
Clinically proven relief and daily protection from sensitivity33. Also contains extracts of Eucalyptus, traditionally known to cleanse and purify & extracts of Fennel, known as a natural breath freshener.33
Key ingredients: 5% potassium nitrate and sodium fluoride (1450ppm fluoride)
Sensodyne Gentle Whitening
Superior whitening action for sensitive teeth*32
Used daily helps to restore natural whiteness32
Key ingredients: 5% potassium nitrate, sodium fluoride (1450ppm fluoride), 5% pentasodium triphosphate.
*versus previous formulation
Sensodyne - the Number 1 dentist recommended brand for sensitive teeth*
