Sensodyne overview

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No. 1 dentist recommended brand for sensitive teeth*

*IPSOS Expert Performance Tracking 2020

Sensodyne toothpaste is clinically proven to relieve sensitivity pain and provide long-lasting protection from dentine hypersensitivity.*1–4

*With twice-daily brushing

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Sensodyne – relief from dentine hypersensitivity1–4

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Dentine hypersensitivity relief with long-term efficacy

Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term protection with twice-daily use.1–4

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Scientific expertise

50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.

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Over 50 years’ experience

The world’s number one sensitivity toothpaste, providing relief for millions of patients with a range of clinically proven products and technologies.

Sensodyne – in-depth patient understanding

  • The cycle of dentine hypersensitivity

    Dentine hypersensitivity recurrence cycle and management goals

    Break the cycle of dentine hypersensitivity and provide long-term protection

    Goals for effective management of dentine hypersensitivity:

    1. Provide relief from dentine hypersensitivity
    2. Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
    3. Improve quality of life for patients with dentine hypersensitivity

    Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.

  • Prevalence of the condition

    Are your patients experiencing dentine hypersensitivity?

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    As many as 1 in 3 may suffer from dentine hypersensitivity7,8

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    And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity7

    *18–35 years old

  • Measuring the impact on patients' quality of life

    Happy patient and dentist

    Measuring the impact on patients' quality of life

    To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).10

    Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.10

    The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.10

    Find out more

  • How patients adapt to dentine hypersensitivity

    Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.11-13

    Forty seven percent

    47% of dentine hypersensitivity sufferers feel going to the dentist is difficult because of the painful sensations.

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    89% of dentine hypersensitivity sufferers feel the sensations have been annoying.

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    85% of dentine hypersensitivity sufferers feel the sensations have been irritating.

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    90% of dentine hypersensitivity sufferers have problems eating ice cream

    Find out more about the psychology of sensitivity

Sensodyne- in-depth patient understanding

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Improvements in quality of life with a sensitivity toothpaste

A study in 300 people who regularly use Sensodyne toothpaste revealed how they felt their quality of life has improved*14

*On behalf of GSK, Ipsos MORI surveyed a sample of 5,500 online adults (18-65) in the USA. Data was weighted to the known offline population proportions for age, gender and region for the US. From this sample we identified 300 regular Sensodyne / Sensodyne Pronamel users, defined as those who only use Sensodyne / Sensodyne Pronamel, do so at least once but no more than three times a day, have been using the brand for at least six months and started doing so because they had sensitive teeth and who did not say that the statement did not apply or that had not had that problem.

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Without fear of sensitivity

Nearly 70% felt they can now eat ice cream without the fear of sensitivity when using Sensodyne.

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Enjoy cold foods and drinks

75% felt they were more able to enjoy cold food and drinks after using Sensodyne.

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Enjoy a greater variety of foods and drinks when using Sensodyne.

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No longer need to avoid certain teeth when eating some foods or drinks

Nearly 70% felt they no longer need to avoid certain teeth when eating some foods after using Sensodyne.

Stannous fluoride scaffold, NovaMin crystalline layer, and nerve soothed by potassium ions

Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity15-21

Stannous fluoride formulation

Our Sensitivity & Gum stannous fluoride formulations are clinically proven to relieve dentine hypersensitivity and offer effective plaque control to help improve gum health16,22(and offer effective plaque control to help improve gum health not for EU devices).

Engineered for speed, the Rapid Relief stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitivity17,18

NovaMin formulations

Formulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity18,19

Potassium nitrate formulations

Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth21,23

The Sensodyne range of toothpastes offers clinically proven solutions for tooth sensitivity, to help your patients enjoy everyday pleasures

Sensodyne Rapid Relief toothpaste packshot

Sensodyne Rapid Relief

For patients who are looking for fast relief of dentine hypersensitivity.1

Key ingredients: 0.454% stannous fluoride and sodium fluoride (1450ppm fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.

Sensodyne Repair & Protect toothpaste packshot

Sensodyne Repair & Protect Deep Repair

For patients with dentine hypersensitivity who need sensitivity relief and would benefit from repair of exposed dentine.*13,14

Key ingredients: 5% NovaMin and sodium fluoride (1450ppm fluoride).

*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection

Sensodyne Complete Protection Whitening toothpaste

Sensodyne Complete Protection Whitening toothpaste

All-round dental care for your dentine hypersensitivity patients24

Key ingredients: 0.454% Stannous fluoride (1100 ppm fluoride) and 5% sodium tripolyphosphate.

Sensodyne Herbal Multi Care Toothpaste

Sensodyne Herbal Multi Care

Clinically proven relief and daily protection from sensitivity25. Also contains extracts of Eucalyptus, traditionally known to cleanse and purify & extracts of Fennel, known as a natural breath freshener.25

Key ingredients: 5% potassium nitrate and sodium fluoride (1450ppm fluoride)

Sensodyne Sensitivity & Gum toothpaste packshot

Sensodyne Sensitivity & Gum

Sensodyne Sensitivity & Gum is the specialist dual relief toothpaste that helps your patients prioritise both conditions at once.

Key ingredients: 0.454% stannous fluoride (1450 ppm fluoride)

Sensodyne Gentle Whitening

Sensodyne Gentle Whitening

Superior whitening action for sensitive teeth*26Used daily helps to restore natural whiteness26

Key ingredients: 5% potassium nitrate, sodium fluoride (1450ppm fluoride), 5% pentasodium triphosphate.

*versus previous formulation

Sensodyne - the Number 1 dentist recommended brand for sensitive teeth*

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Dentine hypersensitivity

Find out more about dentine hypersensitivity.

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Order samples

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Patient care resources

Download resources for your patients.

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