Sensodyne overview
Dentist Recommended Brand
Clinically proven relief and daily protection for sensitive teeth1
Sensodyne – relief from dentine hypersensitivity
Dentine hypersensitivity relief with long-term efficacy
Twice daily brushing provides long lasting protection from sensitivity also cleans, freshens and helps strengthen enamel.2
Over 50 years’ experience
The world’s number one sensitivity toothpaste,₹ providing relief for millions of patients with a range of clinically proven products and technologies.
Scientific expertise
50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Sensodyne – in-depth patient understanding
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The cycle of dentine hypersensitivity
Break the cycle of dentine hypersensitivity and provide long-term protection
Goals for effective management of dentine hypersensitivity:
- Provide relief from dentine hypersensitivity
- Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
- Improve quality of life for patients with dentine hypersensitivity
Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.
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Prevalence of the condition
Are your patients experiencing dentine hypersensitivity?
As many as 1 in 3 may suffer from dentine hypersensitivity3,4
And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity5
*18–35 years old
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Measuring the impact on patients' quality of life
Measuring the impact on patients' quality of life
To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).6
Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.6
The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.6
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How patients adapt to dentine hypersensitivity
Across six clinical studies, the DHEQ has revealed greater quality of life improvements with specialist sensitivity toothpastes vs. fluoride-only toothpastes.*6
Daily restrictions
Greater improvement in daily restrictions caused by dentine hypersensitivity
Social difficulties
Greater improvement in social difficulty caused by dentine hypersensitivity when eating or drinking
Coping mechanisms
Greater improvement in having to use coping mechanisms to avoid pain from dentine hypersensitivity
Self-image
Greater improvement in seeing themselves differently as a result of dentine hypersensitivity
*Sub-analysis of six clinical studies from a pooled analysis involving 442 participants aged 18–65 years in Canada, Europe and the USA. All participants who gave ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the quality of life impact in question6
Sensodyne toothpastes Clinically proven relief and daily protection for sensitive teeth1
Strontium acetate formulationsHas been developed to help protect sensitive teeth by relieving sensitivity, strengthening enamel and helping maintain health gums.2
NovaMin formulationsFormulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity11
Potassium Nitrate formulationsPotassium ions help prevent stimuli triggering the nerves that resultin sensitivity.10,11
The Sensodyne range offers clinically proven solutions tailored to individual patient needs
Sensodyne Rapid Action
Provides long lasting protection from sensitivity also cleans, freshens and helps strengthen enamel.2
Key ingredients: Sodium fluoride (1040 ppm), Stronium Acetate 8% w/w.
Sensodyne Advanced Repair & Protect
Helps repair* sensitive areas and strengthen teeth.7
Key ingredients: Sodium Fluoride 0.3152 % w/w (1450ppm Fluoride) Novamin.
*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection
Sensodyne Deep Clean Gel toothpaste
Formulated to relieve tooth senstivity.8
Key ingredients: Sodium Fluoride 0.3152% w/w (1450 ppm). Pentasodium Triphosphate w/w, Potassium Nitrate w/w.
Sensodyne Multicare + Whitening toothpaste
Formulated to relieve tooth senstivity.9
Key ingredients: Sodium Fluoride 0.3152% w/w (1450 ppm Fluoride). Pentasodium Triphosphate 5% w/w, Potassium Nitrate 5% w/w.
Sensodyne – the world’s leading sensitivity toothpaste₹
