Sensodyne Overview: How to Manage Sensitive Teeth

#1 dentist recommended brand for people with sensitive teeth

Sensodyne toothpaste is clinically proven to provide relief from dentine hypersensitivity.^*1–4

*With twice-daily brushing

Sensodyne toothpastes can help your patients enjoy life again

Dentine hypersensitivity relief with long-term efficacy

Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term protection with twice-daily use.^1–4

Over 50 years’ experience

Providing relief for millions of patients with a range of clinically proven products and technologies.

Scientific expertise in sensitive teeth

50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals.

Sensodyne – in-depth patient understanding

The cycle of dentine hypersensitivity
Break the cycle of dentine hypersensitivity and provide long-term protection

Goals for effective management of dentine hypersensitivity:^5,6

Provide relief from dentine hypersensitivity

Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste

Improve quality of life for patients with dentine hypersensitivity

Help your patients break the cycle of dentine hypersensitivity and learn how to manage sensitive teeth with our downloadable patient care resources.
Prevalence of the condition

Are your patients experiencing dentine hypersensitivity?

Prevalence of sensitive teeth

New data from an observational, cross-sectional multi-centre epidemiology study (project Meribel) shows that as many as 1 in 2 may suffer from dentine hypersensitivity.^7,8

In the same study, dentine hypersensitivity (clinically assessed Schiff score 2/3) peaked in the 38-47 age group.^7,8 This is older than generally found in previous studies.⁹ In addition, dentine hypersensitivity was closely associated with erosive tooth wear and gingival recession.^7,8

Find out more
Measuring the impact on patients' quality of life

Measuring the impact on patients' quality of life

To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).¹⁰

Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.¹⁰

The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.¹⁰
How patients adapt to dentine hypersensitivity

Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.^11-13

47% of dentine hypersensitivity sufferers feel going to the dentist is difficult because of the painful sensations.

89% of dentine hypersensitivity sufferers feel the sensations have been annoying.

85% of dentine hypersensitivity sufferers feel the sensations have been irritating.

90% of dentine hypersensitivity sufferers have problems eating ice cream.

Find out more about the psychology of sensitivity.
Watch Professor Gibson discuss the value of patient-reported outcomes

Watch Barry Gibson, Professor of Medical Sociology at the School of Clinical Dentistry, University of Sheffield, UK, discuss the importance of patient-reported outcomes
Watch Professor Robinson discuss the development of the DHEQ

Watch Peter Robinson, Head of Bristol Dental School and Professor of Dental Public Health at the University of Bristol, UK, discuss why the Dentine Hypersensitivity Experience Questionnaire (DHEQ) was developed

Sensodyne - in-depth patient understanding

Improvements in quality of life with a toothpaste for sensitive teeth

A study in 300 people who regularly use Sensodyne toothpaste revealed how they felt their quality of life has improved^*14

*On behalf of Haleon, Ipsos MORI surveyed a sample of 5,500 online adults (18-65) in the USA. Data was weighted to the known offline population proportions for age, gender and region for the US. From this sample we identified 300 regular Sensodyne / Sensodyne Pronamel users, defined as those who only use Sensodyne / Sensodyne Pronamel, do so at least once but no more than three times a day, have been using the brand for at least six months and started doing so because they had sensitive teeth and who did not say that the statement did not apply or that had not had that problem.

Without fear of sensitive tooth pain

Nearly 70% felt they can now eat ice cream without the fear of sensitivity when using Sensodyne.

Enjoy cold foods and drinks

75% felt they were more able to enjoy cold food and drinks after using Sensodyne toothpaste.

Enjoy a greater variety of foods and drinks when using Sensodyne.

No longer need to avoid certain teeth when eating some foods or drinks.

Nearly 70% felt they no longer need to avoid certain teeth when eating some foods after using Sensodyne.

Stannous fluoride scaffold, NovaMin crystalline layer, and nerve soothed by potassium ions

Sensodyne toothpastes are specially formulated for clinically proven relief from dentine hypersensitivity^9–14

Stannous fluoride formulations

Clinically proven ingredient for tooth sensitivity relief.

Potassium nitrate formulations

Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth^13,14

The Sensodyne range offers clinically proven solutions tailored to individual patient needs

Sensodyne Rapid Action

For patients who are looking for fast relief of dentine hypersensitivity.¹

Contains: Stannous fluoride, Sodium fluoride, Bio-adhesive polymer to support accelerated dentine tubule occlusion

Sensodyne Repair & Protect

For patients with dentine hypersensitivity who need sensitivity relief and would benefit from repair of exposed dentine. *^36-38

Key ingredients: 5% NovaMin and sodium fluoride (1450ppm fluoride).

*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection

Sensodyne Multi Care

For patients with dentine hypersensitivity who need round the clock sensitivity protection.

Also Available in Herbal formula with Eucalyptus & Fennel Extract.

Sensodyne Deep Clean

A daily toothpaste for patients with dentine hypersensitivity.^4,23–25

#1 dentist recommended brand for people with sensitive teeth

Dentine hypersensitivity

Find out more about dentine hypersensitivity.

Find out more

Order samples

Request samples for your patients today.

Find out more

Patient care resources

Download resources for your patients.

Find out more

References

Seong J et al. J Dent Res 2017; 96:0215.
Parkinson CR et al. Am J Dent 2015; 28:190–196.
J Dent Res 96 B: 062 BSODR, 2017.
Jeandot J et al. Clinic (French) 2007; 28:379–384.
Advisory Canadian Board on Dentin Hypersensitivity. J Can Dent Assoc 2003; 69(4): 221-6.
Mason S et al Impact of toothpaste on oral-health related quality of life in people with dentine hypersensitivity. BMC Oral Health 2019: 19(226): 2-11.
Addy M. Int Dent J 2002; 52:367–375.
Ipsos Claimed Penetration Omnibus. January, 2015.
West NX et al. J Dent 2013; 41:841–851.
Baker et al, RH02026. January, 2014.
Mason S et al. BMC Oral Health, 2019; 19:226.
Baker SR, et al. Clin Periofontol 2014; 41: 52-59.
Haleon Data on File. Study 204930 (2017).
Haleon Data on File; Sensodyne User Perception Study RH03540; 2020.
Parkinson CR et al. Am J Dent 2015; 28: 181-244 .
Haleon Data on File RH01515, January, 2014.
Khan S et al. J Dent Res 2017; 96:2122.
Haleon Data on File ML636. 2016.
Earl JS et al. J Clin Dent 2011; 22:68–73.
Haleon Data on File ML589. May, 2015.
Peacock JM, Orchardson R. J Dent Res 1995; 74:634–641.
Strassler H et al. Dentin Hypersensitivity: It’s inter-relationship to gingival recession and acid erosion. Aegis Publications 2008; 29(5): 1-9.
Orchardson R. Strategy for the management of dentinal hypersensitivity. In: Addy M et al. (eds). 2000. Tooth Wear and Sensitivity. London: Martin Dunitz, pp. 315–325.
Haleon Data on File, study 300024.
Parkinson C et al. J Dent. 2017; 56: 39-44.
Du Min Q et al. Am J Dent 2008; 21:210−214.
Pradeep AR, Sharma A. J Periodontol 2010; 81:1167−1173.
Salian S et al. J Clin Dent 2010; 21:82–87.
Haleon Data on File RD 13-279. 2014.
Haleon Data on File RD 15-184. 2015.
Tai BJ et al. J Clin Periodontol 2006; 33:86–91.
Devi MA et al. Int J Clin Dent Sci 2011; 2:46–49.
Leight RS et al. J Clin Dent 2008; 19:147–153.
Nagata T et al. J Clin Periodontol 1994; 21:217–221.
Silverman G. Compend Clin Educ Dent 1985; 6:131–133,136.
Hall C et al; J Dent 2017; 60: 36–43.
Haleon Data on File; Clinical Study number RH01748, 2013.
Hall, C et al; J Dent Res, 2017; 96 B:062 BSODR.

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Sensodyne Overview: How to Manage Sensitive Teeth

#1 dentist recommended brand for people with sensitive teeth

Sensodyne toothpastes can help your patients enjoy life again

Dentine hypersensitivity relief with long-term efficacy

Over 50 years’ experience

Scientific expertise in sensitive teeth

Sensodyne – in-depth patient understanding

Break the cycle of dentine hypersensitivity and provide long-term protection

Measuring the impact on patients' quality of life

Watch Barry Gibson, Professor of Medical Sociology at the School of Clinical Dentistry, University of Sheffield, UK, discuss the importance of patient-reported outcomes

Watch Peter Robinson, Head of Bristol Dental School and Professor of Dental Public Health at the University of Bristol, UK, discuss why the Dentine Hypersensitivity Experience Questionnaire (DHEQ) was developed

Sensodyne - in-depth patient understanding

Improvements in quality of life with a toothpaste for sensitive teeth

Without fear of sensitive tooth pain

Enjoy cold foods and drinks

Enjoy a greater variety of foods and drinks when using Sensodyne.

No longer need to avoid certain teeth when eating some foods or drinks.

Sensodyne toothpastes are specially formulated for clinically proven relief from dentine hypersensitivity9–14

The Sensodyne range offers clinically proven solutions tailored to individual patient needs

#1 dentist recommended brand for people with sensitive teeth

Dentine hypersensitivity

Order samples

Patient care resources

References

Sensodyne toothpastes are specially formulated for clinically proven relief from dentine hypersensitivity^9–14