Thank you: Your advice is appreciated

Patients like Charlie want to say thank you

As dental professionals your patients rely on you for oral hygiene advice and care. But in the rush of the daily routine and strict appointment times it may be that some of their appreciation is not conveyed.

This year the Sensodyne brand campaign aims to raise awareness of the value of your advice to patients with sensitivity by sharing some specific patient stories.

This includes patients like Charlie who has found that since following her dentists advice, and changing her toothpaste to Sensodyne, she is able to enjoy ice cream time with her three young children again.

You can access samples to share with more patients like Charlie here.

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Your advice is appreciated

Behind every thank you


Made them feel old


Made them feel old


A simple conversation can make a huge difference

  • A little conversation on tooth sensitivity can change a lot for your patients

    Patients may not mention their sensitive teeth to you but that doesn’t mean they don’t suffer.

    The examples of real life patients such as Callie, Annabel and Charlie show the difference your advice can make. Whether it is enjoying an ice cream with the kids or getting active on a winter holiday, a simple change to their daily brushing routine could make the difference.

    Order samples now to help patients make the difference as soon as possible.

    Order samples

  • Dentine Hypersensitivity Experience Study

    Up to 1 in 3 patients may suffer from sensitivity1 but may not recognize there is a solution for it or even want to talk to you about it.1

    The Dentine Hypersensitivity Experience Questionnaire (DHEQ) offers in-depth insight into patient experiences by looking at the everyday impact sensitivity can have on quality of life.2-4 

    Patients may adopt various habits to cope with sensitivity, including changing the way they eat and drink. Up to 80% of them will try to avoid contact between triggers and certain teeth. But despite this, they may not seek a solution.2

    This is often because patients are not aware that this is a common problem and it can be managed simply.

    Sensodyne has many years of experience working with leading experts in the field of sensitivity and we want to help make a difference to the daily comfort and overall quality of life of your patients. To read more about the full impact of sensitivity, download the DHEQ Study Report below.

    (1) Addy, M. International Dental Journal 2002; 52:367-375

    (2) Bolko et al. Condition and validation of the quality of life measure for dentine hypersensitivity (DHEQ). Jour Clin Perio 2010; 37:972-980

    (3) Baker, S et al; J Dent Res 2013; 92 (Spec Iss A): 2766

    (4) Baker, S. DHEQ data mining study. GSK Data on file RH02026. 2014

    Download the DHEQ Study Report here

  • Identifying and managing sensitivity

    With over 50 years of experience in treating dentine hypersensitivity, find out more about why Sensodyne is the #1 dentist recommended brand for sensitive teeth.

    Find out more

Other ways to make a difference

Learn more about dentine hypersensitivity & Sensodyne in our learning lab.

Learn more

Made them feel old

Request patient samples of Sensodyne

Order samples

Made them feel old

Download education leaflets to share with patients

Download now